With huge numbers of people getting into agriculture, many farm owners are wondering how they will sell their agricultural goods. Increasing sales and profits is never a simple task for any organization, but understanding exactly what you’re doing, how to succeed in agriculture and what you intend to do next will decide your long-term success. Knowing how to market your agricultural goods is one of the most essential reasons you should create a business strategy for your agricultural company.
Whether you’re wondering how to sell your poultry fresh produce, how to sell your goat agricultural goods, how to sell your cassava agricultural goods, and more, this article will show you how and where to successfully sell your fresh produce in Nigeria and get them into the hands of consumers.
Here are 8 strategies to advertise your farm goods in Nigeria and throughout the world:
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Determine Your Farm Market
Before you start in agriculture, create a farm, cultivate your farm goods, and begin marketing, the most crucial thing you must do is ask yourself, is this for me and “What does the market want?” It is more vital to cultivate farm items that your market wants than to grow farm products that you wish to grow. Finding clients and wholesalers for your agricultural goods will be much easier if you’ve grown what the consumer demands rather than wanting to sell a farm item that many people aren’t interested in.
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Join Farm Associations
It is critical that you are a member of numerous farm associations. Being a member of such organizations will keep you updated on the developments influencing the farming industry in Nigeria. Associating would provide you with information about new market trends, possible clients, illness outbreaks, tax restrictions, and a variety of other topics. The benefits greatly exceed the drawbacks.
Joining farm groups is a low-cost approach to remain on top of market trends and, as a result, increase your sales since you have access to the proper information. The All Farmers Association of Nigeria is an example of a respectable agricultural association in Nigeria (AFAN).
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Retailers Can Be Found at Commercial Food Markets
With thousands of merchants frequently selling agricultural items at retail rates ranging from tomatoes to root vegetables, rice, and much more, you may approach them, inform them of your farm’s existence, and explain how you can provide them a better bargain than their current suppliers.
In the marketplaces, you may also discover distributors who wish to resell your agricultural produce in big quantities and at the proper price. You can transport agricultural items as quickly as they are collected if you have a handle on some key wholesalers.
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Hotel and restaurant supply
Every day, hotels and restaurants handle hundreds of tons of food. These foods are often farm goods such as rice, plantains, meat, tomatoes, and others. Approaching restaurants and promising to beat their current supplier’s costs is an excellent place to begin. If you can also ensure that the agricultural supplies you offer them are largely fresh harvests, you’ll be able to sign on with a restaurant or 2 in no time.
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Supply to Homes and Offices
Many people are usually busy at work throughout the day, and as a result, they never have enough time to go outside to the store and purchase food and other agricultural goods. The same is true for households with bachelors or pregnant women. These families find it extremely difficult to attend the market on a regular basis. Marketing your fresh agricultural products to these people is a profitable endeavor.
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Own A Retail Business
Opening your own own brick-and-mortar store is a terrific method to bypass the middleman and save money. You may make retail value profits from crop sales by opening your own store. This is a fantastic way to increase the value of your farm produce.
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Setup An Online Business
With the wide e-commerce trend rapidly becoming a standard in Nigeria, “start an online store in all thy beginning.” You don’t have to spend lots of money advertising your online business, as stated in this post here, but you may start small and gradually build your own fresh food store. With a smaller population in this segment, you may generate some cash over time.
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Export Farm Products
Exporting farm items, particularly unusual agricultural products, is a great strategy to create significant revenues for your farm. Exporting barleys, for example, to overseas alcohol producing businesses will generate a lot of money. This is also an excellent method to get paid in US dollars, which, when translated to the national currency of Nigeria or other African country, provides a higher value than if the agricultural goods were sold locally.
We hope we gave you some good ideas about how to market your products!
